The mission  of Wilson Downtown Development Corporation (WDDC) is to lead community investment and drive the social, cultural & economic engine of Wilson by promoting a vibrant, innovative and sustainable downtown.

WDDC is managed by a 23-member Board of Directors comprised of downtown business owners, property owners, non-profit leaders, and city and county representatives, all of whom have a passion for revitalizing the heart of the city.

The organization is a public/private partnership comprised of the WDDC non-profit and the City of Wilson Downtown Development Division house in the Planning and Community Revitalization Department at City Hall. Staff members assist are comprised of a director, a downtown marketing and communications coordinator, a downtown business specialist, a center city special events coordinator, and an arts innovation coordinator.

WDDC is a accredited member of the National Main Street Program.